Jin-Nonprofit Intern Opportunity with ExxonMobil Community Summer Jobs Program

Started in New York 38 years ago, the distinguished ExxonMobil paid internship program arrives in Texas this summer! 75 nonprofit agencies were selected for this year’s Community Summer Jobs Program (CSJP) in Dallas. Covering the entire interns’ salaries and administrative expenses, ExxonMobil founded this program to support nonprofit organizations hiring undergraduate students as summer interns. Through the CSJP, college students would gain “real-world work experience” in nonprofit sectors by actively engaging in community services. Click here for the full release.

Yes, Yes, Yes to Safe Sex

The Body Shop, in partnership with MTV Networks International and MTV’s Staying Alive Foundation, recently launched a new campaign challenging young adults to pledge to safe sex in an effort to battle the spread of HIV and AIDS.

The multimedia press release issued on March 23rd announces the launch of the campaign’s interactive website, www.yestosafesex.com and of The Body Shop’s “Tantalising Lip Butter”, which will be sold for a limited run and whose proceeds ($5 of the $8 retail price) go to benefit the Staying Alive Foundation.

The campaign and the website encourage young adults to take responsibility by making a pledge to engage in safe sex and protect themselves and their community from HIV/AIDS. The global nature of the campaign is reflected in the website which is available in 10 languages, and features a graphic world map which tracks the number of pledges from around the world every time a user signs on.

The press release also outlines the multi-faceted elements of the campaign which include a 30-second spot on MTV, a Facebook application, Twitter page, and photo competition on Flickr, in addition to highlighting The Body Shop’s broader pro-social goals and achievements to date.

Disney Reveals Top Secret Details of G-Force Video Game

Disney Interactive Studios announced it will publish the G-Force video game, inspired by the upcoming feature film "G-Force" (G standing for guinea pigs) from Walt Disney Pictures and Jerry Bruckheimer Films. The film G-Force, scheduled to release on July 24, 2009, is a comedy adventure in 3-D about the latest evolution of a covert government program to train animals to work in espionage. In the same month, the film-based video game will hit North American retail outlets. As an extension from the film, the video game will be a fast-paced action platform game featuring a unique team of specially trained guinea pigs that use high-tech gadgets and specialized talents to complete a dangerous secret mission. By the time of launch, G-Force the video game will be available on various game consoles including Wii, Xbox, Play Station, PSP, Nintendo DS, as well as mobile devices.

Read more.

The Competition Is On: BET's 'SUNDAY BEST' Top 20 Contestants Named

This press release announces the top 20 contestants on BET’s Sunday Best. Similar to American Idol, Sunday Best is a singing competition looking for gospel’s next sensation. Hosted by gospel legend Kirk Franklin, the contestants are judged by Grammy-award winning singers BeBe Winans, Erica and Tina Campbell of gospel duo Mary Mary. The winner of this season will receive a recording contract and a 2009 Lincoln MKS.

Chug a Chaga and Lighten up!

This press release announces the launch of a calorie-free version of 'Sayan Chaga', a health drink. A new bottle and label for this version will be unveiled in May.

The calorie-free and unsweetened version will retain the same natural ingredients and will be caffeine and gluten-free like the original drink. The launch of this product is a response to the current low-calorie trend in the health beverage industry. Troy Seeley, the Sayan Health president, believes that the product will fill the demand for zero-calorie antioxidant health drinks. Zero-calorie Sayan Chaga will be available at all Whole Foods Markets.

Link to the Press Release

Domino's 'Secretary of Taste' Highly Visible on Presidents' Day

In order to market its American Legends(TM) pizzas and its new advertising spokesman, the fictional politician, "Secretary of Taste," Domino's Pizza is buying an advertising "roadblock" during the highly-rated primetime network shows on Presidents' Day. The 30-second commercial will appear at roughly the same time on three networks during the 9 p.m. hour: during ABC's "The Bachelor," Fox's "24" and NBC's "Heroes." This "roadblock," a media technique used successfully by politicians to guarantee their message is heard loud and clear, was used by President Obama during his campaign for President.
Link： http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/02-16-2009/0004972828&EDATE=

The Coca Cola Company recently announced the launch of Sprite Green, the first sparkling, reduced-calorie beverage in the U.S. made with TRUVIA™ natural sweetener. Coca Cola is the first beverage company to launch a zero calorie natural soda and expects it to lead the way for an array of other beverages. Sprite Green is breaking new ground in sparkling beverages with this innovation, and the parent company expects it to revitalize the stagnant soda market.

BBN Pacts with Bob Gold to Lead PR Effort

On February 3, 2009 a local boutique public relations and marketing firm, Bob Gold and Associates, attempted to use the national observance of Black History Month as a hook to try and get press attention for a new client he signed to his agency, Black Broadcasting Network, which he refers to as a “youthful and fresh network.” The writer is trying to position Bob Gold as an expert in the genre of urban programming without listing any specific projects, past or present, which he has successfully represented. The release discusses his “proven track record” without any supporting facts or key campaigns credited to Gold. Further, the press release tries to equate the launch of this new broadcasting venture, an independent television network (and online site), as a voice to fill a manufactured void with the 18-34 urban market, calling them “critically underserved” which this new network states it will remedy with “fresh, current and empowering entertainment” (BET, listen up!). However, the release does not list any specific programming referred to as an “eclectic mix of music, movies, comedy and original series.”

http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/02-03-2009/0004965636&EDATE

Elie Tahari Uses IBM Technology to Target New Customers, Identify New Fashion Trends

Elie Tahari, a global luxury fashion company, is using an IBM technology system to examine customer preferences and habits to better address customer needs, boost sales and improve brand loyalty. The new “business intelligence” system allows Elie Tahari’s sales force and executives access to detailed information about what customers are buying around the world, which in turn allows the company to predict future needs from past data.

Negra Modelo Perfect Beer to Pair With Chocolate

Negra Modelo's February 5, 2009 press release declares that Negra Modelo beer and Valentine’s Day chocolate make the perfect pair. Negra Modelo’s complex and “creamy undertones” of caramel and coffee enhance the flavors of most chocolate and chocolate desserts. Negra Modelo cautions against pairing Valentine’s Day chocolate with red wine, which can overwhelm the flavor of chocolate. The complex flavors of Negra Modelo also this dark lager for the beer aficionado this holiday. Negra Modelo has made it easy to incorporate its beverage into consumers Valentine’s plans. Several restaurants in major cities, such as Chicago and New York, are serving special Valentine's Negra Modelo chocolate desserts. For the consumers who want to make their own Negra Modelo desserts, the release includes a Negra Modelo Fudge Cake recipe and other unique pairing options, such as a Negra Modelo beer float.

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-05-2009/0004967116&EDATE=

Skippy® Peanut Butter is NOT Included in the Peanut and Peanut Product Recall

Skippy Peanut Butter released an announcement stating it is in no way related to the current Peanut Corporation of America (PCA) recall. The U.S. Food and Drug Administration (FDA) has confirmed that major brands of grocery-store peanut butter are not affected by the PCA recall.

http://www.marketwire.com/press-release/Skippy-Peanut-Butter-947121.html

Introducing Google Earth 5.0

Summary: 

On February 2, 2009, Google Inc. announced the release of its newest version of Google Earth, highlighting the Ocean in Google Earth feature that allows Google Earth users to explore the ocean’s underwater terrain in 3D, much like they can explore the earth’s terrain. In addition, Google introduced Historical Imagery, a feature that allows users to view archived satellite images and see terrain the way it looked a decade ago. It also mentions two other new features, Touring, which allows users to create a narrated tour in Google Earth, and Google Mars 3D, which features terrain images from the planet Mars.

The release briefly mentions a quote from Al Gore, who attended the launch event at the California Academy of Sciences in San Francisco. The release goes on to mention the benefits of the Ocean in Google Earth and Historical Imagery features and how they will enable users to discover how the earth and its oceans have changed overtime. More quotes from Eric Schmidt, CEO of Google, and John Hanke, Director of Google Earth and Maps, elaborate on how this program will illustrate to its users how the harmful pollutants in our earth negatively impact the oceans and its inhabitants, due to the actions of human beings. Google Earth will bring about awareness and inspiration to what is happening to our planet.

 http://www.businesswire.com/news/home/20090202005520/en

WWF and McKinsey Prove that Saving the Environment is Good for the Economy

SUMMARY:
On January 26th 2009, McKinsey and Co. released “Pathways to a Low Carbon Economy,” one of the most detailed studies of its kind, which demonstrates that a green economy utilizing new job-generating technologies would put us on a path for dramatically reducing emissions and keeping global average temperatures from rising above the dangerous threshold of 2 degrees Celsius, or 3.5 degrees Fahrenheit. “This report provides further evidence that we can grow our economy and cut greenhouse gas emissions at the same time,” said Dr. Richard Moss, vice president for climate change for the World Wildlife Fund – one of the studies 10 supporting sponsors.

FULL PRESS RELEASE:
http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090126006105&newsLang=en

Denny’s First Ever Super Bowl Ad Takes a Humorous Shot at Competitors

Summary: On February 1st, Denny’s Restaurant will debut its first ever Super Bowl ad during the third quarter of the game. The Sopranos themed ad, developed and produced by San Francisco based, Goodby, Silverstein & Partners, takes a humorous shot at its competitors’ “candy breakfasts.” It is apart of Denny’s “Real Breakfast” campaign which makes fun of competitors whose breakfasts are drowned in sugar. The version of the spot that will air on the Super Bowl will include a surprise ending that will contain a special message.

Source: http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090126005344&newsLang=en


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Did You Know That Domino's and Subway Are in a Food Fight?

Summary

Domino’s press release, issued on January 22, 2009, announces the growing conflict between Domino’s and Subway. Subway issued a letter demanding that Domino’s, “cease and desist” from claiming that American’s prefer Domino’s sandwiches over Subway’s equivalent sandwiches by a 2-to-1 margin. Rather than back down from this claim, the newest Domino’s sandwich ads not only continue to use the claim but also feature the company’s CEO burning the Subway cease and desist letter in an oven used to bake Domino’s new sandwiches.

http://www.prnewswire.com/mnr/dominos/36735

PUMA(R) Offers Celebrities a Chance to Give Back at Sundance

PUMA (FWB: PUMG), the German “sportslifestyle” company that produces shoes and sportswear, is hosting an event at the Sundance Film Festival. They have donated PUMA footwear that celebrities who visit the Film Lounge Media Center at the festival will sign. The signed merchandise will then be sold at auction and the proceeds will benefit Soles4Souls, a charity that provides shoes to those who cannot afford them.

http://www.marketwire.com/press-release/Soles4Souls-Inc-938939.html

Macy’s is All Heart for Valentine’s Day Sale, Featuring Fund-Raising for Go Red For Women

Macy’s is going all-hearted to set start another round of sale for Valentine’s Day. Starting January 22, from the latest in fashion, jewelry, accessories to this season’s top fragrances, Macy’s will become the place to buy your lover something they will truly love.

Meanwhile, in honor of American Heart Month and National Wear Red Day on February 6, Macy's will celebrate with weekend-long savings (February 4-8) for those who wear red or purchase a Go Red For Women Red Dress pin for $2. All pin proceeds will benefit the American Heart Association's Go Red for Women movement and customers will get 20 percent off a broad selection of merchandise throughout the store. Macy's is a national sponsor of Go Red For Women, helping to raise more than $18 million for the cause since 2004.

Click Here.

Kohl’s to Feature Dr. Seuss Merchandise for a Cause

Kohl’s, a value-oriented specialty department store, will offer collector edition Dr. Seuss merchandise to generate funds for its Kohl’s Cares for Kids program. In early May, books and coordinating plush characters will be available online and in more than 1,000 Kohl’s stores for $5, with 100 percent of net profits benefiting children’s health and education initiatives nationwide.

http://finance.yahoo.com/news/Kohls-to-Feature-Dr-Seuss-bw-14070701.html

JAMBA JUICE WARMS UP NATION WITH LAUNCH OF STEEL CUT OATMEAL

Jamba Juice launched its new menu on Jan. 15, 2009, featuring a steel-cut oatmeal with real fruit and organic oats. To highlight the grand national launch, the healthy beverage chain organized a cross country oatmeal run to serve breakfast to workers of the nation’s non profit community. In addition, the launch debuted at this year's Sundance Film Festival to catch maximum media attention.

http://www.prnewswire.com/mnr/jambajuice/36635/

Pinkberry Rolls out the Pink Carpet in San Jose

This release, issued by Pinkberry, the premium frozen yogurt company, is to announce its exclusive “pink carpet” VIP event on Janurary 22, 2009 in honor of opening its first Northern California location at Santana Row, in San Jose. The event will include free Pinkberry, celebrity appearances, including The Used, After Midnight Project, Buckcherry, Joe Manganiello of One Tree Hill, NOFX, Rancid, and celebrity guest DJ Benji Madden of the band Good Charlotte, and pink carpet photographers will be on hand.

Todd Putman, vice president of marketing, mentions that this event is meant to show Pinkberry’s appreciation to its most loyal fans and to officially mark this milestone in the company’s existence. This San Jose location is the first of many new locations planned for 2009. 

http://www.businesswire.com/news/home/20090121005971/en