In order to market its American Legends(TM) pizzas and its new advertising spokesman, the fictional politician, "Secretary of Taste," Domino's Pizza is buying an advertising "roadblock" during the highly-rated primetime network shows on Presidents' Day. The 30-second commercial will appear at roughly the same time on three networks during the 9 p.m. hour: during ABC's "The Bachelor," Fox's "24" and NBC's "Heroes." This "roadblock," a media technique used successfully by politicians to guarantee their message is heard loud and clear, was used by President Obama during his campaign for President.
Link： http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/02-16-2009/0004972828&EDATE=
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