On February 3, 2009 a local boutique public relations and marketing firm, Bob Gold and Associates, attempted to use the national observance of Black History Month as a hook to try and get press attention for a new client he signed to his agency, Black Broadcasting Network, which he refers to as a “youthful and fresh network.” The writer is trying to position Bob Gold as an expert in the genre of urban programming without listing any specific projects, past or present, which he has successfully represented. The release discusses his “proven track record” without any supporting facts or key campaigns credited to Gold. Further, the press release tries to equate the launch of this new broadcasting venture, an independent television network (and online site), as a voice to fill a manufactured void with the 18-34 urban market, calling them “critically underserved” which this new network states it will remedy with “fresh, current and empowering entertainment” (BET, listen up!). However, the release does not list any specific programming referred to as an “eclectic mix of music, movies, comedy and original series.”
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/02-03-2009/0004965636&EDATE
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