Jamba Juice launched its new menu on Jan. 15, 2009, featuring a steel-cut oatmeal with real fruit and organic oats. To highlight the grand national launch, the healthy beverage chain organized a cross country oatmeal run to serve breakfast to workers of the nation’s non profit community. In addition, the launch debuted at this year's Sundance Film Festival to catch maximum media attention.
http://www.prnewswire.com/mnr/jambajuice/36635/
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