Tuesday, January 27, 2009

Denny’s First Ever Super Bowl Ad Takes a Humorous Shot at Competitors


Summary: On February 1st, Denny’s Restaurant will debut its first ever Super Bowl ad during the third quarter of the game. The Sopranos themed ad, developed and produced by San Francisco based, Goodby, Silverstein & Partners, takes a humorous shot at its competitors’ “candy breakfasts.” It is apart of Denny’s “Real Breakfast” campaign which makes fun of competitors whose breakfasts are drowned in sugar. The version of the spot that will air on the Super Bowl will include a surprise ending that will contain a special message.

Source: http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090126005344&newsLang=en


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