Domino's 'Secretary of Taste' Highly Visible on Presidents' Day

In order to market its American Legends(TM) pizzas and its new advertising spokesman, the fictional politician, "Secretary of Taste," Domino's Pizza is buying an advertising "roadblock" during the highly-rated primetime network shows on Presidents' Day. The 30-second commercial will appear at roughly the same time on three networks during the 9 p.m. hour: during ABC's "The Bachelor," Fox's "24" and NBC's "Heroes." This "roadblock," a media technique used successfully by politicians to guarantee their message is heard loud and clear, was used by President Obama during his campaign for President.
Link： http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=ind_focus.story&STORY=/www/story/02-16-2009/0004972828&EDATE=

The Coca Cola Company recently announced the launch of Sprite Green, the first sparkling, reduced-calorie beverage in the U.S. made with TRUVIA™ natural sweetener. Coca Cola is the first beverage company to launch a zero calorie natural soda and expects it to lead the way for an array of other beverages. Sprite Green is breaking new ground in sparkling beverages with this innovation, and the parent company expects it to revitalize the stagnant soda market.

BBN Pacts with Bob Gold to Lead PR Effort

On February 3, 2009 a local boutique public relations and marketing firm, Bob Gold and Associates, attempted to use the national observance of Black History Month as a hook to try and get press attention for a new client he signed to his agency, Black Broadcasting Network, which he refers to as a “youthful and fresh network.” The writer is trying to position Bob Gold as an expert in the genre of urban programming without listing any specific projects, past or present, which he has successfully represented. The release discusses his “proven track record” without any supporting facts or key campaigns credited to Gold. Further, the press release tries to equate the launch of this new broadcasting venture, an independent television network (and online site), as a voice to fill a manufactured void with the 18-34 urban market, calling them “critically underserved” which this new network states it will remedy with “fresh, current and empowering entertainment” (BET, listen up!). However, the release does not list any specific programming referred to as an “eclectic mix of music, movies, comedy and original series.”

http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/02-03-2009/0004965636&EDATE

Elie Tahari Uses IBM Technology to Target New Customers, Identify New Fashion Trends

Elie Tahari, a global luxury fashion company, is using an IBM technology system to examine customer preferences and habits to better address customer needs, boost sales and improve brand loyalty. The new “business intelligence” system allows Elie Tahari’s sales force and executives access to detailed information about what customers are buying around the world, which in turn allows the company to predict future needs from past data.

Negra Modelo Perfect Beer to Pair With Chocolate

Negra Modelo's February 5, 2009 press release declares that Negra Modelo beer and Valentine’s Day chocolate make the perfect pair. Negra Modelo’s complex and “creamy undertones” of caramel and coffee enhance the flavors of most chocolate and chocolate desserts. Negra Modelo cautions against pairing Valentine’s Day chocolate with red wine, which can overwhelm the flavor of chocolate. The complex flavors of Negra Modelo also this dark lager for the beer aficionado this holiday. Negra Modelo has made it easy to incorporate its beverage into consumers Valentine’s plans. Several restaurants in major cities, such as Chicago and New York, are serving special Valentine's Negra Modelo chocolate desserts. For the consumers who want to make their own Negra Modelo desserts, the release includes a Negra Modelo Fudge Cake recipe and other unique pairing options, such as a Negra Modelo beer float.

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-05-2009/0004967116&EDATE=

Skippy® Peanut Butter is NOT Included in the Peanut and Peanut Product Recall

Skippy Peanut Butter released an announcement stating it is in no way related to the current Peanut Corporation of America (PCA) recall. The U.S. Food and Drug Administration (FDA) has confirmed that major brands of grocery-store peanut butter are not affected by the PCA recall.

http://www.marketwire.com/press-release/Skippy-Peanut-Butter-947121.html

Introducing Google Earth 5.0

Summary: 

On February 2, 2009, Google Inc. announced the release of its newest version of Google Earth, highlighting the Ocean in Google Earth feature that allows Google Earth users to explore the ocean’s underwater terrain in 3D, much like they can explore the earth’s terrain. In addition, Google introduced Historical Imagery, a feature that allows users to view archived satellite images and see terrain the way it looked a decade ago. It also mentions two other new features, Touring, which allows users to create a narrated tour in Google Earth, and Google Mars 3D, which features terrain images from the planet Mars.

The release briefly mentions a quote from Al Gore, who attended the launch event at the California Academy of Sciences in San Francisco. The release goes on to mention the benefits of the Ocean in Google Earth and Historical Imagery features and how they will enable users to discover how the earth and its oceans have changed overtime. More quotes from Eric Schmidt, CEO of Google, and John Hanke, Director of Google Earth and Maps, elaborate on how this program will illustrate to its users how the harmful pollutants in our earth negatively impact the oceans and its inhabitants, due to the actions of human beings. Google Earth will bring about awareness and inspiration to what is happening to our planet.

 http://www.businesswire.com/news/home/20090202005520/en