WWF and McKinsey Prove that Saving the Environment is Good for the Economy

SUMMARY:
On January 26th 2009, McKinsey and Co. released “Pathways to a Low Carbon Economy,” one of the most detailed studies of its kind, which demonstrates that a green economy utilizing new job-generating technologies would put us on a path for dramatically reducing emissions and keeping global average temperatures from rising above the dangerous threshold of 2 degrees Celsius, or 3.5 degrees Fahrenheit. “This report provides further evidence that we can grow our economy and cut greenhouse gas emissions at the same time,” said Dr. Richard Moss, vice president for climate change for the World Wildlife Fund – one of the studies 10 supporting sponsors.

FULL PRESS RELEASE:
http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090126006105&newsLang=en

Denny’s First Ever Super Bowl Ad Takes a Humorous Shot at Competitors

Summary: On February 1st, Denny’s Restaurant will debut its first ever Super Bowl ad during the third quarter of the game. The Sopranos themed ad, developed and produced by San Francisco based, Goodby, Silverstein & Partners, takes a humorous shot at its competitors’ “candy breakfasts.” It is apart of Denny’s “Real Breakfast” campaign which makes fun of competitors whose breakfasts are drowned in sugar. The version of the spot that will air on the Super Bowl will include a surprise ending that will contain a special message.

Source: http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090126005344&newsLang=en


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Did You Know That Domino's and Subway Are in a Food Fight?

Summary

Domino’s press release, issued on January 22, 2009, announces the growing conflict between Domino’s and Subway. Subway issued a letter demanding that Domino’s, “cease and desist” from claiming that American’s prefer Domino’s sandwiches over Subway’s equivalent sandwiches by a 2-to-1 margin. Rather than back down from this claim, the newest Domino’s sandwich ads not only continue to use the claim but also feature the company’s CEO burning the Subway cease and desist letter in an oven used to bake Domino’s new sandwiches.

http://www.prnewswire.com/mnr/dominos/36735

PUMA(R) Offers Celebrities a Chance to Give Back at Sundance

PUMA (FWB: PUMG), the German “sportslifestyle” company that produces shoes and sportswear, is hosting an event at the Sundance Film Festival. They have donated PUMA footwear that celebrities who visit the Film Lounge Media Center at the festival will sign. The signed merchandise will then be sold at auction and the proceeds will benefit Soles4Souls, a charity that provides shoes to those who cannot afford them.

http://www.marketwire.com/press-release/Soles4Souls-Inc-938939.html

Macy’s is All Heart for Valentine’s Day Sale, Featuring Fund-Raising for Go Red For Women

Macy’s is going all-hearted to set start another round of sale for Valentine’s Day. Starting January 22, from the latest in fashion, jewelry, accessories to this season’s top fragrances, Macy’s will become the place to buy your lover something they will truly love.

Meanwhile, in honor of American Heart Month and National Wear Red Day on February 6, Macy's will celebrate with weekend-long savings (February 4-8) for those who wear red or purchase a Go Red For Women Red Dress pin for $2. All pin proceeds will benefit the American Heart Association's Go Red for Women movement and customers will get 20 percent off a broad selection of merchandise throughout the store. Macy's is a national sponsor of Go Red For Women, helping to raise more than $18 million for the cause since 2004.

Click Here.

Kohl’s to Feature Dr. Seuss Merchandise for a Cause

Kohl’s, a value-oriented specialty department store, will offer collector edition Dr. Seuss merchandise to generate funds for its Kohl’s Cares for Kids program. In early May, books and coordinating plush characters will be available online and in more than 1,000 Kohl’s stores for $5, with 100 percent of net profits benefiting children’s health and education initiatives nationwide.

http://finance.yahoo.com/news/Kohls-to-Feature-Dr-Seuss-bw-14070701.html

JAMBA JUICE WARMS UP NATION WITH LAUNCH OF STEEL CUT OATMEAL

Jamba Juice launched its new menu on Jan. 15, 2009, featuring a steel-cut oatmeal with real fruit and organic oats. To highlight the grand national launch, the healthy beverage chain organized a cross country oatmeal run to serve breakfast to workers of the nation’s non profit community. In addition, the launch debuted at this year's Sundance Film Festival to catch maximum media attention.

http://www.prnewswire.com/mnr/jambajuice/36635/

Pinkberry Rolls out the Pink Carpet in San Jose

This release, issued by Pinkberry, the premium frozen yogurt company, is to announce its exclusive “pink carpet” VIP event on Janurary 22, 2009 in honor of opening its first Northern California location at Santana Row, in San Jose. The event will include free Pinkberry, celebrity appearances, including The Used, After Midnight Project, Buckcherry, Joe Manganiello of One Tree Hill, NOFX, Rancid, and celebrity guest DJ Benji Madden of the band Good Charlotte, and pink carpet photographers will be on hand.

Todd Putman, vice president of marketing, mentions that this event is meant to show Pinkberry’s appreciation to its most loyal fans and to officially mark this milestone in the company’s existence. This San Jose location is the first of many new locations planned for 2009. 

http://www.businesswire.com/news/home/20090121005971/en

NATIONAL HOT DOG COUNCIL JUMPS ON OBAMA BANDWAGON

Summary:
On January 11, 2009 the National Hog Dog & Sausage Council attempted to self-promote their organization in a press release by capitalizing on then-President-Elect Barack Obama’s January 10th visit to a DC landmark, Ben’s Chili Bowl, for a “half-smoke” which they say “reflects his excellent and all-American taste in cuisine.” The Council saw this “historic trip” to a “famous DC Hot Dog restaurant” as a vehicle to get their organization media exposure via a clever, somewhat kitschy, play on words: “While most of America is vying for his palate, American hot dogs and sausages were the ‘weiners’ this weekend in Washington.” The release contains a tongue-in-cheek reference to the First Family’s children in an effort to send readers to their website and more importantly, to their self-produced YouTube video on how to eat a hot dog and “hot dog etiquette.”

http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/01-11-2009/0004952559&EDATE=

U.S.-India Business Council Lauds Success of “Slumdog Millionaire”

Summary:

This press release, issued by the U.S.-India Business Council applauds the success of the movie Slumdog Millionaire and draws attention to the problem of entertainment piracy in India. The USIBC President points out that piracy translates not only into financial losses, but 'squandered creativity', that potentially prevents quality movies like Slumdog from even being made. The USIBC suggests that due to the growing connection between Bollywood and Hollywood, both U.S. and Indian governments must increase their efforts to crack down on entertainment piracy. Their FICCI FRAMES conference to be held this year in Mumbai will feature a delegation of Hollywood heavyweights and focus on protecting creative content and intellectual property.

Link to the Press Release

Disney’s High School Musical Stars Help Sara Lee Celebrate Lunch Time Fun with Contest Winner

This press release by Sara Lee Corporation announces that it has teamed up with High School Musical 3 stars, Corbin Bleu and Justin Martin to help promote the benefits of whole grain to parents and children. As a part of this promotion, Sara Lee recently launched a national video contest named “Lunchtime is Showtime.” The competition called for children to submit 90-second videos depicting how whole grain nutrition can make lunchtime meals more fun. Bleu and Martin visited the winning school to announce the winner of the contest and hand over the prizes. The winner, Bronwyn Arnold of Walnut Elementary Education Center in Turlock, California, walked away with a school grant of $25,000 and a year-long supply of Sara Lee bread.

Link: http://www.businesswire.com/portal/site/home/news/?viewID=searchbar_process&ndmHsc=infSearch&vnsId=-2147483648&ndmConfigId=searchNDMConfig&searchHereRadio=false&keywordType=1&keyword=food

Welcome to Class

This is our first post this semester.